Youtube Adsense – What’s Better, Youtube Pre-roll Ads or In-Video Ads?

If you’re in the Internet business industry, you undoubtedly have heard of Google Adsense. In summary, you get a piece of Google Adsense code, place it on your website for different ads to show up, and when visitors click on these ads, you get paid a certain amount.

Some Internet marketers have really been successful making money with Adsense, but it isn’t easy. Most ‘Adsense marketers’ make very little money–often not more than the cost of putting time into maintaining or updating their Adsense website(s).

Youtube Adsense

If you create Youtube videos and have a good number of videos that drive decent traffic, using Youtube Adsense is another story. You can definitely make a decent amount of passive income using Youtube Adsense.

Now, let me make it clear, to make a decent amount of money on Youtube through ads, you either need a few videos that generate a ton of daily traffic or numerous videos that drive a steady amount of daily traffic. Of course, the middle ground works, too (i.e. an ‘average’ number of videos that generate an ‘average’ amount of daily views). What’s “average”? I don’t have exact statistical data based on all uploaded Youtube videos, but based on my clients’ and my experience, having at least 40 videos on Youtube, each generating at least 50 unique views a day, should result in at least $50 of passive income a month (often times much more)–if you use the right Youtube Adsense type. If you have more videos and/or drive more traffic, you’ll clearly make more.

So you might be wondering, what’s the “right Youtube Adsense type?” There are two ways to use Adsense in Youtube. You can use video ads, which are referred to as pre-roll ads, or text ads, which are also called in-video ads. Youtube pre-roll ads are video ads that play before the actual Youtube video you want to watch plays. In-video ads are text ads that pop-up in the lower third area of a Youtube video periodically.

Youtube pre-roll ads

Youtube Pre-Roll Ads

In-Video Adsense in Youtube

In-Video Adsense in Youtube

With pre-roll Youtube Adsense, you make money if Youtube users stick around to watch the video ad, then move on to watch the actual Youtube video they wanted to view in the first place. With in-video Youtube Adsense, you make money when a user clicks on one of the ads.

As an Internet entrepreneur who might be using Youtube as another channel to make passive income, you might think that in-video ads work much better. Let’s face it. When we watch Youtube videos, and we find out we have to watch a video ad before we can see the content we want to, we get frustrated! But just because we get annoyed as a user, doesn’t mean it isn’t the best ad to use if you want to make more passive income through Youtube Adsense. (Take a look at another example where common sense might make us believe that a certain tactic would be disastrous, when in fact, it’s the best tactic to use! This example deals with opt-in forms.)

I guess you can figure out what I’m trying to suggest. Pre-roll ads will make you more money! Is this a universal truth? No, it isn’t. But for most serious Youtube marketers who produce a lot of valuable video content, it’s the way to go! Youtube pre-roll video ads can be annoying, but they make you money because Youtube users ‘have’ to watch the ad to watch your content. If your content is valuable, your viewers will wait for the ad to run! In contrast, in-video text ads do not interrupt a viewers experience. A viewer can watch an entire video without paying any attention to an ad.

Some Youtube marketers show genuine concern for their viewers’ experience and understand that the majority of viewers dislike pre-roll ads; but, these marketers or video content creators know that pre-roll ads are a great adsense type. Hence, rather than frustrate their viewers, ‘caring’ Youtube marketers will find a balance and use both Youtube Adsense types (i.e. have them alternate), rather than relying on only one type.

Viewers are given the option to “Skip This Ad” when viewing pre-roll ads, just like they are allowed to close in-video ads. However, the common Youtube user reacts in one of two ways. They either notice the pre-roll ad, realize they have to wait and just let it run its course, or the ad sparks their curiosity and they watch the ad! (Yes, there are some catchy video ads on Youtube!)

You might not believe me or my clients’ stats, but ¬†really, put it to the test. Try using only Youtube pre-roll ads for one month, then a combination of pre-roll and in-video ads another month, and compare your monthly revenue with running only in-video ads. If you have really valuable content that people want to watch, you should end up making more money than before. Just how much? I can’t give you an exact number, but in many cases, I have tripled or quadrupled the amount of Adsense revenue generated for each Youtube channel I’ve switched over to using pre-roll ads.

Don’t be afraid! Try it out, and I think you’ll be pleasantly surprised! Let me know how it goes in the comments section below…

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Myles is a seasoned entrepreneur, marketer, and management professional. He is the CEO of eReach Consulting, a full service digital marketing agency, and he manages several online business websites.


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