Start using Google+ or you won’t be ready when the SEO storm hits!

Start using Google+ & Google Plus One to get ahead!


Hi it’s Myles for It’s really early, as I mentioned, in my previous video. I’m heading to Chicago, right now I’m at Reagan International in D.C. And I don’t know if you can see in the back, but, definitely the shops are still closed and the sun’s not even out; so that’s how early it is.

I have some time before my. . . it sounded like they called my name! But, I guess it wasn’t me because the last name is different. But the first name is the same, Myles.

Anyway, I have some time so I thought about creating a video. And I was thinking about what topic I should cover.  And I think a valuable topic for you would be how to market your business online. And some of the discussions at the Underground 8 seminar were about search engine optimization and about showing up high in Google, and how that, the importance of SEO, the acronym for search engine optimization, is probably not as important as it was before because  there are new moves happening or changes in the algorithm that are making it harder for people who are putting in all the effort to rank high in search engines to not really have the same effect as it has had in the past.

And so, that said, I think that to leverage the changes, it’s going to be a very good idea for you to take advantage of Google Plus. Start using Google Plus a lot. Now a lot of people are on Facebook but you might not be using Google Plus as much as you should. And Google Plus is going to be a key player when it comes to ranking high in Google search results.

The reason is, every time someone plus ones one of your posts, your videos, your website, whatever it is, that shows up in personalized search results. And I’m not even sure if you’ve noticed in search engines there’s a You +, a You + search result filter which shows the results or websites and blog posts and videos, that your friends and family like and endorse so to speak.

Those results will show up higher than other results. Because of this, people who spend thousands, and thousands of dollars to show up high in rankings may not show up high in rankings because if someone is logged into their Google account, taking a look at You + search results, then the results that are going to show up high, are going to be the results that your friends and family have plus oned.

Now, that’s a huge, huge change and you need to leverage that. So, if you’re not on Google+ plus yet using it actively, you need to get on it right now. Not just Facebook. Not only Twitter. Get onto Google+, you might have an account but if you’re not using it, starting using it.

And start sharing the information that you post on Google+ with your friends and family so they can plus one it. Most users who use Google, are logged in and they don’t event know it. And when they’re logged in with their Google accounts, they are going to see personalized results for them, based on their friends and family members or acquaintances who are within their circles in Google+. Now, if you have now no idea what I’m talking about, that’s a signal, that’s a sign that you really need to get more involved with Google+ because there are changes happening and you need to be on top of it.

In a future video, what I’ll do is create a video, or blog post, focused specifically on Google+ to tell you more about that. But the main point is, make sure you’re on Google+, start using it, and start encouraging people to plus one all of your content.

Alright, I will see you when I’m in Chicago!


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Myles is a seasoned entrepreneur, marketer, and management professional. He is the CEO of eReach Consulting, a full service digital marketing agency, and he manages several online business websites.

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