When it comes to running an ultra effective and profitable Internet business, you need to think about all of the best opportunities to ‘touch’ your prospect and make an offer. One area where Internet marketers leave a lot of money on the table is at their email opt-in thank you pages. I’m going to show you a way to easily increase your sales using you email thank you pages! A tactic that many Internet marketers neglect to use.
The normal email capture process involves a prospect completing an email submission form–normally for some kind of incentive–after which they are either sent directly to a “Thank You Page” (i.e. single opt-in), or a “Confirmation Page” followed by a “Thank You Page” (i.e. double opt-in). Here is an example of an opt-in form for one of my information product websites to access a free 3 day video course:
Whether you use single or double opt-in, your email subscribers will eventually be lead directly to a generic “Thank You Page.” This “Thank You Page” will usual thank a user for signing up, and provide information or a link to access the promised sign-up incentive (in my example, the free, 3 day video course). Unfortunately, most Internet marketers and Internet marketing agencies do just this. After you read this post, you should never do the same thing!
Instead of a generic “Thank You Page,” create a page that provides a special offer to users simply for signing up to your email list. Take a look at my “Thank You Page” and how it has a unique one-time-offer:
At the very top of the page within the green circle, you’ll notice that the page affirms that a user has confirmed their subscription and can soon access the incentive they signed up for. However, instead of taking users directly to the incentive, I provide an offer.
The yellow highlighted text sets the stage. I’m making this limited offer to thank users for signing up to the video course. The page then proceeds to provide all the offer details, and at the bottom, the page provides users with two options. They can either buy or they can click the link (within the red box) to pass on the offer and go to the free course.
By doing this on many of my Internet business websites, I’ve doubled or tripled sales. Your page’s design (and your results) will vary from what I’ve used because of your industry, target market, and your offering. The main point is that you want to make an enticing, special offer to your email subscribers on your “Thank You Page.” Do not leave money on the table.
Now, if you want to take this tactic to the next level, or you’re concerned about pitching your new subscribers too aggressively, you can use a different type of “Thank You Page.” The following example uses a video style page with an offer that is under-the-radar.
Upon landing on the “Thank You Page,” the video will auto-play thanking my subscribers for signing up and will provide more information on the course they will have access to. But, instead of taking them to the free videos right away, I provide them with more valuable content that they never expected to get. I DO NOT hint that I’m going to make an offer until the very end of the video. I first provide more valuable content on top of the video course they will soon access.
After I have provided more content, I will then move into the one-time-offer by thanking them for signing up then making the limited offer. The moment I do so, I have programmed a “buy now” button to show up which directs users to my shopping cart (see the photo below within the red box).
I don’t show the buy now button until I make the special offer because I don’t want people to feel like they are being aggressively pitched on a product.
Instead, by providing additional, great video content along with the 3 day video course, I’ve already over delivered to my subscribers and most of them will want to give back and will take advantage of the special offer.
You’ll notice from the red arrow, I do allow subscribers to gain instant access to the video lessons if they choose not to make the purchase.
This tactic works great, and it will do the same for you! Just go out there and implement this! While you’re at it, take a look at your entire customer sales funnel and fill in all the gaps.
Let me know how this works out for you in the comments section below. I’d love to hear about your results!