Yesterday, I posted about the power of webinars and how automated webinars are probably the most powerful selling tool for Internet businesses today. If you missed yesterday’s post, you can read it here.
Today, I want to give you six powerful webinar strategies, tips, and techniques to consider whenever you use live or automated webinars. I’ll also tell you about some of the dangers of using automated webinars.
- The 80/20 Rule. Without a doubt, this is the most important tip to ensure your webinars are effective. Provide valuable content for at least 80% of your webinar. DO NOT make your webinar a pitch fest. That’s the fastest way to turn your attendees off and have them leave. Instead, spend less than 20% of your time talking about your offer. If you can manage to deliver a good pitch for your product or service in less time, that’s even better!
- Use Interactive Features. In-webinar chat, surveys, and polls should be used to increase attendee engagement, provide social proof, and to understand what your audience wants–so you can make real-time adjustments to your presentation (i.e. if you’re conducting a live webinar). I already talked about how chat scripts can be used for automated webinars in yesterday’s post. If you’re conducting a live webinar with chat, by yourself, make sure you designate certain times to look at your chat box and respond to questions and comments. Don’t neglect your audience! You won’t be able to address all comments or questions, so let all of your attendees know that you’ll do your best to respond. If you’re holding a live webinar for a huge group of people, try to get a friend or colleague to moderate all chat activity and flag you about important messages.
- Follow Up With Warm Leads. As I mentioned in yesterday’s post, registrants know they have to go through 3 major hoops to attend your webinar: 1) they have to go through the registration process; 2) they have to wait for the webinar date; and 3) they need to sit through a 45 to 60 minute webinar. Because of this, anyone who has even registered is a warm lead that you should follow up with. This is important because for every 100 people who register to your webinar, about 20 to 40 will attend. The registrants who weren’t able to attend are warm leads that you need to follow up with. Don’t forget about them! Place all registrants who didn’t attend on a separate email list, and make sure to follow up with them.
- Educate, Empower, and Entertain. Make sure that you provide tremendous value to all of your webinar attendees. They have taken the time to register and attend, so make sure you teach them some really valuable content! The more you give, the more you will get in return. Moreover, while you educate your webinar attendees, make sure you empower them to take action on what you teach them by giving them a step-by-step action plan, system, or formula, that they can immediately implement and see results with (i.e. results in advance). Lastly, ENTERTAIN them! The last thing you want is bore your attendees. You have them on your webinar, so make sure they stick around by holding a high energy and entertaining webinar. I’m not saying you need to be funny or act like an energizer bunny, but you do need to think of creative ways to keep your audience engaged. A simple way is to make sure you have a story to tell with your webinar, and use funny images or photos in your webinar and briefly talk about them.
- At Least 1 Call-To-Action. Don’t end your webinar without at least one call-to-action (“CTA”). You don’t have to pitch them on anything (i.e. you don’t need to try and sell them anything). Your CTA can be an instruction to have all attendees follow the action plan I discussed in point 4, and post their results, feedback, or comments on your website, blog, Facebook page, etc. If your webinar platform allows for integrated CTA buttons (such as “Buy Now” or “Sign Up Now”) to show up and certain times, make sure to use them. If you can’t use webinar CTA buttons, then make sure you provide a clear slide or image that focuses on what you want your attendees to do or what website you want them to go to once the webinar is done.
- Practice. Practice. Practice. When you conduct a webinar, think of it as if you were speaking to a large group of people at an expo, on a platform. Everyone’s eyes will be on you, and attendees will be listening to every word you say. So, unless you’re a natural with a lot of speaking experience, make sure you rehearse what you want to cover several times before the webinar. When you deliver your message, you want to be able to speak clearly and confidently. Aside from your actual presentation, make sure you have all Power Point or Key Note slides working properly. Test your webinar platform several times so that you know the technology works exactly the way you want it to. You may also want to have all websites that you might refer to open in different tabs on your browser before the webinar starts (or before you start recording your webinar if you’re using an automated platform).
Make sure you consider these 6 automated and live webinar strategies and tips when you conduct your webinars.
Now, if you plan to use automated webinars, make sure to read on. . .
Automated webinars are great, but you need to think about your industry. For example, if your plan is to use automated webinars and pretend that they are all being conducted live, forget about trying to in the Internet marketing, “make money online” niche because almost everyone has been using them the past year. As a result, the target market in this niche are aware of many automated platforms now. If you announce that a webinar will be live, and they know the webinar is a recording, you’ve immediately lowered your trustworthiness. In fact, you probably will lose that prospect, customer, or client.
When using automated webinars, there’s always the possibility that a person may re-register for a series of weekly webinars you might be holding. They may re-register because they want to hear about your insights again and possibly ask you questions (i.e. questions through a webinar chat feature), rather than watch a replay. When this happens, they think they will be attending another LIVE webinar. Once they realize that the webinar is a recording, you’ve lost them.
If you decide to use automated webinars, proceed with caution. For niches that have yet to be exposed to automated webinars, they are pure gold!
What automated webinar system should you use?
Both options are good, but there are pros and cons. The Evergreen Business System contains all of the key features you’ll need to leverage the benefits of automated webinars and has a one-time fee. Unfortunately, on occasion, I’ve experienced some bugs with the script that prevented a few registrants from attending a scheduled webinar.
Stealth Seminar is great, and has more features than the Evergreen Business System. However, there is a monthly cost that comes with the platform, rather than a one-time fee, and the webinar platform is currently closed to new customers.
So, right now, the only open option is the Evergreen Business System platform.
Regardless of the platform you use, make sure you remember the important warnings I gave you above!
Do you use automated webinars? How are they working for you? Let me know below in the comments section.